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What Are Impressions?

Impressions record which flag variant a user sees—e.g., “Join Now” or “10% discount”. They serve as the foundation for measuring feature impact in Metrics and Experiments.

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Why Impressions Matter

Metrics

Pair with events to calculate conversion rates (e.g., sign-ups per impression).

Experiments

Enable variant comparison—e.g., does “Sign Up” outperform “Register”?

Insights

Provide exposure data for debugging or rollout validation.

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How to Access

  • View All: See real-time activity on the Events Dashboard.
    Live Events Dashboard showing tracked events
  • View for a Flag: Go to the Flags Dashboard, select your flag (e.g., signup-cta), and click “Live Tail”.

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Next Steps