Monitoring & analysis

Once the experiment is running:

• Impressions are captured automatically each time a user is served a variant.

• Events are recorded via your code, using client.track(...).

• Metrics (conversion rate or numeric aggregations) update in near real-time on the Experiment’s dashboard.

Interpret the Results:

• If you set up a conversion metric (e.g., how many users completed a sign-up after being shown a specific button copy), compare the conversion percentages for each variant.

• If you set up a numeric metric (e.g., average purchase amount), check which variant yields the higher or lower numeric result.

You’ll typically keep the winning variant or incorporate learnings into a new iteration of the experiment.