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Creating Your First Experiment

Let’s tie it all together—using the new-feature flag (Quickstart: Set Up a Flag), its impressions (Quickstart: Integrate the SDK), events (Quickstart: Send Events), and metrics (Quickstart: Define Metrics)—to test if the new layout drives more sign-ups.
1

Add an Experiment

In the dashboard, click ”+” next to Experiments or go to Create an Experiment.
2

Set It Up

  • Name: New Feature Layout Test
  • Hypothesis: The new-feature layout will boost user sign-up conversions.
Experiment details form
3

Select Metrics

Add the metrics from Quickstart: Define Metrics:
  • Sign-Up CTA Click: Tracks sign-up clicks (conversion rate).
  • Sign-Up Complete: Tracks sign-ups (conversion rate).
Experiment metrics form
4

Pick Your Flag

Select the new-feature flag from Quickstart: Set Up a Flag.
Experiment flag form
5

Set the Baseline

Choose Disabled as the baseline (the old layout).
Experiment baseline form
6

Configure Rollout

Split traffic across variants:
  • Enabled: 50%
  • Disabled: 50%
Percentages must total 100%.
Experiment rollout form
7

Save It

Click “Create Experiment” to save.
8

Launch It

From the New Feature Layout Test page, click Start to begin.

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Next Steps

Your experiment is live—now see the results: