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Defining Metrics

Metrics track how features affect users—like clicks or sign-ups—by correlating events and flag impressions from users. Let’s create two:

  • Sign-Up CTA Click (sign-up clicks within the layout).
  • Sign-Up Complete (completed sign-ups).

We’ll use these in an experiment with the new-feature flag (Enabled/Disabled) to test if the new layout boosts conversions.

1

Add a Metrics

In the Dashboard, click ”+” next to Metrics or go to Create a Metric.

2

Name Your Metric

  • Name: Enter Sign-Up CTA Click.
  • Description (optional): Add “Tracks clicks on the sign-up CTA button.”
Metric details form
3

Pick Events

  • Select signup-cta-click from the dropdown.
Metric event form
  • This auto-populates from SDK calls like:
client.track('signup-cta-click');
Events appear automatically—no need to predefine them. Track what matters in code, and it’ll show up here.
4

Choose Measurement Type

Select “Conversion Rate”.

Metric type form
Measures click events vs. impressions (e.g., 100 clicks / 1,000 views = 10%)
5

Choose Impact

Select “Increase”.

Metric type form
We want more clicks compared to the baseline (Register).
6

Save It

Click “Create Metric” to save.

7

Repeat

Repeat the process for the Sign-Up Complete metric:

  • Name: Enter Sign-Up Complete.
  • Description (optional): Add “Tracks sign-up completion.”
  • Select Event: signup-complete
  • Type: Conversion Rate
  • Impact: Increase

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Next Steps

Metrics are set—now use them: